Campaign details
Brand: DurexBrand owner: Reckitt BenckiserEntrant company: Zenith, BucharestIdea creation: Minio Studio, BucharestMarket: RomaniaSector: Contraceptives, family planningMedia channels: Events & experiential, Online display, Online video, Point-of-purchase, in-store, Product sampling, Search marketing, Social media, Television, Websites, microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Romania is the EU country with the highest birth rate among young females and is in the top 10 places in Europe for STIs, with over 5% of the population infected. In summary, Romania was amid a sexual health...