Durex: Safe sex – no laughing matter?

Durex, a condom brand, launched a campaign in Romania to drive cultural change and promote safer sex.

Campaign details

Brand: Durex Brand owner: Reckitt Benckiser Entrant company: Zenith, Bucharest Idea creation: Minio Studio, Bucharest Market: Romania Sector: Contraceptives, family planning Media channels: Events & experiential, Online display, Online video, Point-of-purchase, in-store, Product sampling, Search marketing, Social media, Television, Websites, microsites, Word of mouth, influencers Up to 500k