Dove: Wash with care

Dove, a personal care brand, launched a campaign in the Philippines to increase sales during the COVID-19 pandemic by leveraging the increase in online shopping.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: Unilever Philippines, Taguig City Idea creation: Ogilvy Philippines, Makati City Market: The Philippines Sector: Bath toiletries, soaps Media channels: Packaging & design, Social media Budget: Up to 500k

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