Brand: Dove Brand owner: Unilever Entrant company: UnileverIdea creation: Ogilvy Makati City Market: Philippines Sector: Skin care, sun protection Media channels: Television & Connected TV, Social media, Word of mouth, Influencers, KOLs, Mobile & appsBudget: Up to 500k
What’s in a name? The root of identity and self-esteem, as Dove Philippines would demonstrate in its biggest, and most controversial campaign yet.
The brand has a history of challenging society, the media, the advertising industry, and modern technology. But none...