Campaign details
Brand: DoveBrand owner: UnileverEntrant company: Ogilvy & Mather Pvt Ltd - IndiaIdea creation: Mindshare MumbaiMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Online video, Word of mouth, Influencers, KOLs, Magazines - consumer, Websites & microsites, Social media, NewspapersBudget: 500k - 1 million
Executive summary
Getting India to say 'I do not' to the beauty test in arranged marriages.
Some 90% of Indian women have arranged marriages. In the matchmaking process, they are treated as commodities, facing judgment and rejection based on their looks. Their self-esteem...