Dove: Stop the Beauty Test

Abigail Dias, Tanvi Mishra

Health and beauty brand Dove ran #StopTheBeautyTest, a campaign to improve brand perceptions and affinity, and affirm its point of view on 'Real Beauty' in India.

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Ogilvy & Mather Pvt Ltd - IndiaIdea creation: Mindshare MumbaiMarket: AsiaSector: Toiletries & cosmeticsMedia channels:Online video, Word of mouth, Influencers, KOLs, Magazines - consumer,...

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