Domex: Bringing India Back on Track

Ankita Israney, Sunny Rangwani, Harsh Panchal

Domex toilet cleaner ran a multimedia activation campaign in India to reposition itself as a general purpose disinfectant during the COVID-19 pandemic.

Campaign details

Brand: DomexBrand owner: UnileverEntrant company: Mindshare India - IndiaIdea creation: Mindshare MumbaiMarket: AsiaSector: Household & domesticMedia channels: Public relations, Newspapers, Television & Connected TV, Radio & audioBudget: Up to 500k

Executive summary

The Covid-19 pandemic had a catastrophic impact on India and its economy. India became one of the worst-hit nations in the world. People were fearful and this fear increased once India decided to open up again.

Domex, a popular toilet cleaner brand with the purpose of safeguarding people from germs...

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