Dell: A performance campaign that delivered

A campaign by Dell, a computer company, in India, increased the sales of laptops by optimising their advertising and e-commerce infrastructure.

Campaign details

Brand: DellBrand owner: DellEntrant company: MediaCom, BangaloreMarket: IndiaSector: PCs, computingMedia channels: Programmatic display, Sales promotion, Search marketing,Social mediaBudget: 1 - 3 million

Executive summary

A global pandemic. A govt mandated lockdown. State of panic and uncertainty. Most industries were calibrating and optimizing for a down year. However, the laptop category seemed more essential than ever for everyday functioning for an average worker. During a time when consumer spending was down, we had to exceed revenue and unit goals by over 400% by selling laptops on...

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