Danone: Mom, I want to go to the sea

Danone, the food brand, increased sales by identifying and targeting teenagers as a new source of business in Russia.

Campaign details

Brand: Danone Brand owner: Danone Entrant company: VMLY&R Russia, Moscow Market: Russian Federation Sector: Dairy products, fats, oils Media channels: Competitions & contests, Mobile & apps, Online video, Sales promotion, Social media, Television, Word of mouth, influencers 500k - 1 million