Danone: A hat-trick of excellence – Optimising Danone Growing Up Milk e-commerce sales

Aria Andriyadi, Lam Lai San

Multinational food products corporation Danone doubled down on the digital ecosystem to keep its three Growing Up Milk brands out front in the race for the attention of Indonesian mothers.

Campaign details

Brand: Danone Brand owner: Danone Entrant company: DanoneIdea creation: ADA Kuala Lumpur Market: Indonesia Sector: Milk & dairy drinks Media channels: Search marketing, Websites & micrositesBudget: Up to 500k

Executive summary

COVID-19 gave exponential rise to eCommerce, so much so brands faced massive competition to drive traffic to their brand.com or marketplace stores.

Even though very well-known, our client intended for its 3 Growing Up Milk (GUM) brands to stay ahead of its competitors – who are all eyeing the same...

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