Cream Silk: #RichnessOfNature digital takeover

Cream Silk, a hair product brand, launched a campaign in the Philippines to promote its Rich Organic Powerfusion premium variant.

Campaign details

Brand: Cream SilkBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigMarket: The PhilippinesSector: Hair careMedia channels: Mobile & apps, Online video, Programmatic display, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

In recent times, thanks to environmental and health awareness, there has been a rising trend of all things made with "natural" ingredients which has led to consumers leaning towards "natural" products. This has led to the belief wherein the closer to nature, the "purer" the...

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