Counter Terrorism Policing: Extreme Measures

Counter Terrorism Policing, a police and intelligence collaboration, reframed the role of the police and changed the media narrative to tackle radicalisation in the UK.

Campaign details

Brand: Counter Terrorism PolicingBrand owner: UK GovernmentEntrant company: AMV BBDO, LondonMarket: United KingdomSector: Military & emergency servicesMedia channels:Online video, Public relations, Search marketing, Social media, Websites...

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