Coinbase: Less Talk, More Bitcoin

Brad Backenstose

Coinbase, a cryptocurrency exchange platform, grew its customer base with its bold campaign Less Talk; More Bitcoin at the Super Bowl.

Campaign details

Brand: Coinbase Brand owner: Coinbase Entrant company: WavemakerIdea creation: Wavemaker New York Market: United States Sector: Digital payments Media channels: Competitions & contests Budget: 5 - 10 million

Executive summary

Since launch, Coinbase's mission statement has been to help everyone access cryptocurrency with an easy to use, safe and secure platform. While they have grown rapidly over the years without mass brand exposure, they hit a tipping point in 2021 and needed to take their mission to the next level....

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