Coca-Cola Energy: It's the right time for...

Coke Energy, an energy drinks brand, launched a campaign in Russia to generate purchase intent and build market share.

Campaign details

Brand: Coca-Cola EnergyBrand owner: The Coca-Cola CompanyEntrant company: The Coca-Cola Company, MoscowIdea creation: MediaCom, Moscow / R:TA, MoscowMedia: MediaCom, MoscowMarket: Russian FederationSector: Energy drinksMedia channels: Online display, Online video, Outdoor, out-of-home, Packaging & design, Product sampling, Virtual & augmented reality, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

We needed to generate purchase intent and build market shares for the new Brand with considerably low media budget not to mention a perceived "disadvantage" in the product...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands