Campaign details
Brand: Coca-Cola EnergyBrand owner: The Coca-Cola CompanyEntrant company: The Coca-Cola Company, MoscowIdea creation: MediaCom, Moscow / R:TA, MoscowMedia: MediaCom, MoscowMarket: Russian FederationSector: Energy drinksMedia channels: Online display, Online video, Outdoor, out-of-home, Packaging & design, Product sampling, Virtual & augmented reality, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
We needed to generate purchase intent and build market shares for the new Brand with considerably low media budget not to mention a perceived "disadvantage" in the product...