Coca-Cola Energy: It's the right time for...

Coke Energy, an energy drinks brand, launched a campaign in Russia to generate purchase intent and build market share.

Campaign details

Brand: Coca-Cola Energy Brand owner: The Coca-Cola Company Entrant company: The Coca-Cola Company, Moscow Idea creation: MediaCom, Moscow / R:TA, Moscow Media: MediaCom, Moscow Market: Russian Federation Sector: Energy drinks Media channels: Online display, Online video, Outdoor, out-of-home, Packaging & design, Product sampling, Virtual & augmented reality, Websites & microsites, Word of mouth, influencers 1 - 3 million