Change The Ref: Sustained Success

Change the Ref, a non-profit advocating for tighter gun control, drove sustained change with a series of campaigns condemning gun violence in the USA.

Campaign details

Brand: Change The Ref Brand owner: Change The Ref Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Charities & voluntary organisations Media channels: Events & experiential, Social mediaBudget: No budget

Executive summary

Gun violence in the U.S. stands out shamefully. Since President Biden’s inauguration, there have been 52,000 gun deaths, over 700 mass shootings and almost 2,200 minors killed. That innocent children are being brutally murdered due to congressional gridlock and Gun Law policies is a cultural and political...

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