Castrol: Stop car abuse

Castrol, an automotive lubricant brand, launched a campaign in Indonesia to highlight the importance of using high-quality engine oil.

Campaign details

Brand: Castrol Brand owner: BP Entrant company: M&C Saatchi Indonesia, Jakarta Market: Indonesia Sector: Tyres, fuel, accessories, services Media channels: Online video, Outdoor, out-of-home, Social media Budget: Up to 500k

Executive summary

Car lubricants are a low involvement category, with most people being into their cars / bikes, but not their engines. Motor oil is just another problem they didn't want to be concerned about. Castrol aimed to improve its product awareness and conside

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands