Call Of Duty Endowment: Veteruns

Maria Fernandez Perez, Fernando Ribeiro, Matias Candia

Call of Duty Endowment, a social programme focused on Veteran employment, raised enough money to find employment for 100,000 veterans by calling on the gamer community with its Veteruns campaign.

Campaign details

Brand: Call of Duty Brand owner: Activision Blizzard Entrant company: GUTIdea creation: Step 3 Santa Barbara Market: United States Sector: Gaming hardware & software Media channels: Competitions & contests, Social media, Merchandise & free gifts Budget: Up to 500k

Executive summary

Call of Duty Endowment, a social program focused on Veteran employment, had recently helped place 100,000 veterans into meaningful employment. To celebrate this accomplishment and increase visibility for the Endowment program, we invited our most important influencers: the Call of Duty...

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