Campaign details
Brand: CadburysBrand owner: Mondelez InternationalEntrant company: Wavemaker India, MumbaiMarket: IndiaSector: ConfectioneryMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
The pandemic has had a crippling effect on the Indian economy. While the big brands got back on track with their large marketing budgets, the neighbourhood stores that did not have the same resources were struggling to stay afloat.
We crafted a hyper-local personalized campaign on the back of evoking generosity, the core proposition of Cadbury Celebrations, releasing an ad featuring these businesses. We...