Cadburys: Not just a Cadburys ad

Cadbury's Celebrations, a chocolate brand, used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.

Campaign details

Brand: CadburysBrand owner: Mondelez InternationalEntrant company: Wavemaker India, MumbaiMarket: IndiaSector: ConfectioneryMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

The pandemic has had a crippling effect on...