Cadbury Celebrations: Not Just A Cadbury Ad 2.0

Bhakti Malik, Ganapathy Balagopalan, Prasidh Dalvi

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India's biggest superstar Shah Rukh Khan the ambassador for small, local stores.

Campaign details

Brand: Cadbury CelebrationsBrand owner: Mondelēz InternationalEntrant company: Ogilvy & Mather MumbaiIdea creation: Ogilvy & Mather MumbaiMarket: IndiaSector: ConfectioneryMedia channels: Online display, Online video,...

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