Campaign details
Brand: Burkinabe Association of BarcelonaBrand owner: Burkinabe Association of BarcelonaEntrant company: Jaleo!, BarcelonaMarket: SpainSector: SportsMedia channels: Events & experientialBudget: No budget
Executive summary
—Trouble/situation—
Santos FC (Burkina Faso) remove all the women's teams
EU vs. Afrika
—Answer/solution—
Charity football 7 tournament
[female & male]
Market background & objectives
In the capital of Burkina Faso, Ouagadougou, there is still a football club called Santos FC. A sports institution that performs an important social task, thanks to the management and organization of all the neighbors. But above...