Burkinabe Association of Barcelona: 2 Clubs, 2 Neighborhoods, 1 Dream

Non-profit organisation, Burkinabe Association of Barcelona, helped re-establish the women's football teams of Santos FC in Burkina Faso.

Campaign details

Brand: Burkinabe Association of BarcelonaBrand owner: Burkinabe Association of BarcelonaEntrant company: Jaleo!, BarcelonaMarket: SpainSector: SportsMedia channels: Events & experientialBudget: No budget

Executive summary

—Trouble/situation—

Santos FC (Burkina Faso) remove all the women's teams

EU vs. Afrika

—Answer/solution—

Charity football 7 tournament

[female & male]

Market background & objectives

In the capital of Burkina Faso, Ouagadougou, there is still a football club called Santos FC. A sports institution that performs an important social task, thanks to the management and organization of all the neighbors. But above...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands