Bupa UK: #PowerfulRealStories

Nicola Harris

Bupa, an insurance company, released two films in the UK highlighting the unrealistic expectations that social media creates to develop a strategic content and creative framework, engage the audience, drive awareness, make healthcare more accessible, and encourage open and honest conversations about mental health.

Campaign details

Brand: Bupa Brand owner: BupaEntrant company: The Contented Digital Media Company LimitedIdea creation: Initiative London Market: United Kingdom Sector: Healthcare services, providers Media channels: Video on demand, Websites & microsites, Word of mouth, Influencers, KOLs, Social mediaBudget: 500k - 1 million

Executive summary

#PowerfulRealStories is a digital campaign designed to help combat the unrealistic expectations that social media creates. Featuring two powerful films that highlight the unrealistic expectations of social media and the feelings of inadequacy that “filtered” social media creatives, as...

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