BRP: Uncharted Playgrounds

BRP, an all-terrain vehicle producer, launched a new online booking system, Uncharted Playgrounds, that connects off-road riders to landowners in the US to attract existing riders to buy a BRP for their next purchase.

Campaign details

Brand: BRP Brand owner: BRP Entrant company: Touché!Idea creation: Touché! Montreal Market: North America (general region) Sector: SUVs, 4x4s Media channels: Sales promotion, Search marketing, Social mediaBudget: Up to 500k

Executive summary

BRP, a world-class all-terrain vehicle producer, is facing a growth barrier due to the limited opportunities and accessibility to lands. To attract existing riders to buy a BRP for their next purchase, the brand needed to explore new territories. Literally.

This challenge gave birth to Uncharted Playgrounds: an online booking...

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