British Gas: From selling to solving

British Gas, a British energy provider, launched a campaign in the United Kingdom to establish itself as a 'home services provider' rather than an energy provider.

Campaign details

Brand: British Gas Brand owner: British Gas Entrant company: British GQ, London Idea creation: Visual Voice, London Media: Visual Voice, London PR: Visual Voice, London Market: United Kingdom Sector: Energy & water suppliers Media channels: Cinema, Direct marketing, Mobile & apps, Newspapers, Online display, Online video, Public relations, Radio & audio, Social media, Television, Television - direct response, Video on demand Over 20 million