Breeze: Driving personalization at scale

Breeze, a laundry detergent brand, launched a campaign in the Philippines to drive sales of liquid detergent.

Campaign details

Brand: BreezeBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigIdea creation: Mindshare Philippines, Taguig / InMobi, SingaporeMedia: InMobi, SingaporeMarket: The PhilippinesSector: Laundry productsMedia channels: Mobile & apps, Online videoBudget: Up to 500k

Executive summary

In the Philippines, Unilever has a strong and steady presence in the laundry category, with several laundry brands under its portfolio. The detergent market in the country is dominated by powders and bars, with more than 95% of consumers preferring these formats over liquids.

Breeze had the objective of...

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