Campaign details
Brand: Breast Cancer Foundation NZBrand owner: Breast Cancer Foundation NZEntrant company: Colenso BBDO - New ZealandIdea creation: Colenso BBDO AucklandMarket: Australia & New ZealandSector: Non-profit, public sector & educationMedia channels: Radio & audio, Social media, Online video, Online display, Outdoor, out-of-homeBudget: Up to 500k
Executive summary
In New Zealand, a strong foundation in Maori culture combined with an eclectic picking of other cultures makes the nation the progressive – and in many respects, world-leading – country it is today.
However, despite its...