Breast Cancer Foundation New Zealand: Mokopuna Mythologies
Liam Norris, Henry Kozak, Amy Pollok
Breast cancer education and awareness organisation Breast Cancer Foundation NZ encouraged more Maori women in New Zealand to have mammograms with a TV, digital, radio, print and social campaign that turned cultural storytelling on its head.
Campaign details
Brand: Breast Cancer Foundation NZBrand owner: Breast Cancer Foundation NZEntrant company: Colenso BBDO - New ZealandIdea creation: Colenso BBDO AucklandMarket: Australia & New ZealandSector: Non-profit, public sector & educationMedia...
