Bennett Coleman & Co: Times Masterclass (TMC)

Chanda Dewan

Indian English-language newspaper the Times of India (TOI) ran a multichannel engagement campaign called Times Masterclass to increase readership and engagement, and promote children's well-being.

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Competitions & contests, Websites & microsites, Word of mouth, Influencers, KOLs, Email marketing, Outdoor, Out-of-home, Mobile & apps, Online display, Voice, chatbots, Social media, Online videoBudget: 5 - 10 million

Executive summary

School children deal with a variety of concerns such as bullying, lack of motivation, irregularity, lack of parental support and obsession with technology, which may...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands