Bennett Coleman & Co: The Trust of India

Indian newspaper the Times of India (TOI) ran a multimedia campaign to defend its market leadership, grow circulation by 2.5% and increase revenue by 60%.

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels:Social media, Outdoor, Out-of-home, Online display,...

Not a subscriber?

Schedule your live demo with our team today