Bank Of Montreal: Gear Up

Maryse Suavé

The Bank of Montreal, a financial services brand, launched the Gear Up programme in Canada to rally the soccer community to donate soccer gear and drive awareness of the needs of underprivileged children.

Campaign details

Brand: Bank of Montreal Brand owner: Bank of Montreal Entrant company: FCBIdea creation: FCB Montreal Market: Canada Sector: Banks Media channels: Events & experiential, Online display, Online video, Outdoor, Out-of-home, Social media, Sponsorship - sports, Television & Connected TV Budget: Up to 500k

Executive summary

BMO has been a major partner of the CF Montreal soccer team since 2012. Through its sponsorship platform, “FanFini”, BMO positions itself as more than a sponsor. BMO is a passionate and active member of the...

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