AWS for Games: Game Tech Day

Suya Wang, Pingping Xie, Steve Masiclat

AWS for Games, a cloud computing service, created a business-to-business marketing event for Chinese game companies seeking a global business infrastructure.

Campaign details

Brand: Amazon Web Services (AWS) Brand owner: Amazon Entrant company: westOeastIdea creation: westOeast Shangai Market: Greater China Sector: Business services Media channels: Online display, Livestreaming, Websites & microsites, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

In the second half of 2021, China's online game industry regulations were tightened and the sector's 'cold winter' began. Tianyancha data shows that from July to December 2021, almost 14,000 small- and medium-sized game companies went out of business[1]. Against this background, the survivors shifted...

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