Brand: Avon Foundation Brand owner: Avon Entrant company: Avon Cosmetics Idea creation: Wunderman Thompson São Paulo Market: Brazil Sector: Cosmetics, beauty aids Media channels: Social media, Online video, Word of mouth, Influencers, KOLsBudget: Up to 500k
Avon was a brand that was modernising itself. That's why we challenged ourselves to make the Foundations campaign on TikTok.
Instead of adapting the platform to the brand, Avon adapted its century-old brand to TikTok.
We invited Isabela Boscov, a film critic who dominated TikTok...