Audi: Vorsprung durch Waterslide

Audi, a car brand, launched a campaign in the UK to take its 'Vorsprung durch Technik' idea and translate it beyond its communications.

Campaign details

Brand: Audi Brand owner: Volkswagen Group Entrant company: Audi, Milton Keynes Idea creation: Bridle Production, London / Ibm, Portsmouth Market: United Kingdom Sector: Automakers & marques Media channels: Mobile & apps, Websites & microsites No budget

By improving key parts of the customer journey where they matter, we're able to significantly lift brand perception, improve engagement and consideration in the brand, as well as meet critical sales targets. By doing this, we've identified millions of pounds worth of improvements and potential margin several million. Of the 32 recommendations we made, we implemented nine big ones, with more coming soon. Watch this space.