Aprendo En Casa: Costa Rica Learns At Home

Alan Vainrub

The Costa Rican Ministry of Education, a government department, launched a campaign in Latin America to develop a solution to reach as many students as possible and minimise additional public resources needed for the development of an educational initiative.

Campaign details

Brand: Aprendo En Casa Brand owner: Costa Rican Ministry of Public EducationEntrant company: PHD San JoséIdea creation: PHD San José, Garnier BBDO San JoséMarket: Costa RicaSector: Educational, universitiesMedia channels: Content marketing, Livestreaming, Public relations, Television & Connected TVBudget: No budget

Executive summary

As an industry, we always ask ourselves: How can marketing and advertising be effective in generating a real social impact? In this case, through the collaborative work of media and advertising agencies, advertisers, and media partners, we developed formal educational content and spread...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands