Anchor: Chinese New Year

Anchor, the dairy product brand, maximised business returns with a limited budget by developing a culturally relevant campaign in China.

Campaign details

Brand: Anchor Brand owner: Anchor Foods Entrant company: MediaCom, Shanghai Market: China (Mainland) Sector: Dairy products, fats, oils Media channels: Online video, Outdoor, out-of-home, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, influencers Up to 500k