Campaign details
Brand: AmazonBrand owner: AmazonEntrant company: Ogilvy, BangaloreMarket: IndiaSector: Online retailMedia channels: Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
While Amazon is rightfully known as global retail's disruptor extraordinaire, its unprecedented success has raised cynical observations like 'Is Amazon negatively impacting small business or saving it?" This case proves that the advance of e-commerce needn't be a zero-sum-game, but a journey of reinvention and mutual value creation.
Amazon's endeavor of 'Making Small Powerful' gave India's lockdown-strangled SMEs...