Affinity – Ultima: The Never-Ending Chase

Pet food brand Ultima Affinity created an innovative real-time experience to emphasise the importance of correct canine nutrition to dog-loving Italian football fans.

Campaign details

Brand: Ultima Brand owner: Agrolimen Entrant company: Havas Media ItalyIdea creation: Havas Milan Market: Italy Sector: Petcare Budget: Up to 500k

Executive summary

The Never Ending Chase is a portrayal of an ordinary day of our dog’s life. At the park or everywhere it sees a ball, our dog can’t stop chasing it. But to let him reach that ball faster and, of course, for its health he needs to have a proper nutrition. So, together with Ultima Affinity, we created a unique story...

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