Uniqlo 2021 autumn and winter high-end light down is listed on the whole case promotion

The competition in the down jacket market is fierce, and is affected by the market impact of label brands such as "sense of science and technology", "innovative" and "national trend". Tech features.

Case details

Brand: Premium Light DownBrand owner: UniqloMain agency: Ing digitalMain agency holding group: Ing digitalMarket launch: Mainland ChinaIndustry: ApparelMedia channels: transportation network media (airplane, high-speed rail, subway, bus, taxi and other transportation lines), building media, key opinion leader KOL, key opinion consumer KOC, mobile & application APP, online display advertising, online video advertising, In-feed advertising, video/micro-movie, social media, online community, e-commerce platform, events, activities & experiences, word-of-mouth marketing, in-store-point-of-purchase, free merchandise & gifts, content marketing, brand IP marketingBudget: 2-3 million

Case Summary

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