The new cross-border brand - La Roche-Posay "Chemical Exfoliation Skincare Company" was opened and launched

In recent years, chemical exfoliation has become a hot topic in the field of skin care, but most of these products in the Chinese mainland market are very unfriendly to novices. As a leading public cosmeceutical brand, La Roche-Posay launched a professional and easy-to-operate tri-acid essence, trying to enter the new generation of life.

Case details

Brand: La Roche-PosayBrand owner: L'Oreal GroupMain agency: LIQUID SHANGHAISecondary agency: LIQUID GROUPMarket launch: Mainland ChinaIndustry: Beauty and Skin CareMedia Channels:Celebrity/Celebrity Spokesperson, KOL, H5, Online Display Advertising,...

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