Case details
Brand: La Roche-PosayBrand owner: L'Oreal GroupMain agency: LIQUID SHANGHAISecondary agency: LIQUID GROUPMarket launch: Mainland ChinaIndustry: Beauty and Skin CareMedia Channels: Celebrity/Celebrity Spokesperson, KOL, H5, Online Display Advertising, Online Video Advertising, Packaging & Design, Sales Promotions/CouponsBudget: 1-2 million
Case Summary
In recent years, chemical exfoliation has become a hot topic in the field of skincare, but most of these products in the Chinese mainland market have a single ingredient, which is very unfriendly to novices. As a leading public cosmeceutical brand, La Roche-Posay...