Sohu News Snow Mountain Tour

Under the background that the normalization of live broadcast has become an integral part of people's lives, and various mainstream media have entered into live broadcast one after another, Sohu Video hopes to rely on its own media genes and soil, and adopt the dual-engine linkage strategy of live broadcast and long and short videos to achieve high-quality long videos. , On the basis of co-creating short videos, we are committed to live broadcast of value, closely follow the trend, and seek new growth points.

Case details

Brand : Sohu

Brand owner : Sohu Company

Main agency : Sohu

Market launch : Mainland China

Industry : Internet

Media channels: outdoor billboards, building media, OTT smart TV, celebrity/celebrity spokesperson, key opinion leader KOL, mobile & application...

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