Sohu News Snow Mountain Tour

曾怿, 蔡越越, 李其融

With the normalization of live broadcasts becoming an integral part of people’s lives and mainstream media entering the live broadcast one after another, Sohu Video expects to rely on its own media genes and soil, and adopt the strategy of dual-engine linkage between live broadcast and long and short videos, to create high-quality long videos. 、 On the basis of co-creating short videos, we are committed to value live broadcasting, keeping up with the trend, and seeking new growth points.

Case Details

Brand : Sohu

Brand owner : Sohu

Main Agency : Sohu

Launched on the market : Mainland China

Industry : Internet

Media channels : outdoor billboards, building media, OTT smart TV, star/celebrity spokesperson, key opinion leader KOL, mobile & application APP, website/microsite, online display advertisement, online video advertisement, information flow advertisement, video/micro movie , Live Streaming, Public Relations, Events, Activities & Experiences, Content Marketing, Brand Crossover/Joint Marketing

Budget : 12-15 million

case summary

In July 2021, Sohu founder, chairman and CEO Zhang Chaoyang led the Sohu mountaineering team composed of...

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