Racing the Chinese Dream-Dell Technologies Sponsored the National Team Project

Dell Technologies is committed to helping improve people's lives by delivering extraordinary products. During the East Olympics, the brand hopes to use the limited budget skillfully, strengthen the brand's development strategy of "in China, for China", and enhance the brand's image as a leader in innovation and advanced technology.

Case details

Brand: Dell Technologies GroupBrand owner: Dell Technologies GroupMain agency: MediaComMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: TechnologyMedia Channels: Outdoor Billboards, Sports, KOLs, Mobile & Apps, H5, Search Marketing, Online Video Advertising, Live Streaming, Social Media, Public Relations, Brand/Product PlacementBudget: 3-4 million

Case Summary

Although Dell Technologies Group is a foreign-funded enterprise, it has been rooted in China for more than 20 years and has always implemented the development strategy of "in China, for China".

In order to strengthen its image...

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