OMO Dirt for Good Campaign

Omo hopes to enhance its brand power and create social value through the concept of "clean the future: you protect the world, Omo protects you", continue to support actions for a better society, and protect the cleanliness of the earth and the community.

Case details

Brand: OmoBrand owner: UnileverMain agency: Mindshare ChinaMain agency holding group: WPPMain agency 2: GroupM LeverSecondary agency: Shanghai Sky and Sky Advertising Co., Ltd.Market launch: Mainland ChinaIndustry: Household CleaningMedia Channels: Online Display Advertising, Online Video Advertising, Events, Events & ExperiencesBudget: 3-4 million

Case Summary

Omo hopes to enhance brand power and create social value through the concept of "clean the future: you protect the world, Omo protects you", continue to support actions for a better society, and protect the...

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