Brand: Nescafé Nescafé
Brand owner: Nestle Nestlé
Main agency: Jones Knowles Ritchie (JKR)
Contributing Agency: Dentsu
Launched on the market: Mainland China
Media channels: outdoor (outdoor billboards, transportation network media (aircraft, high-speed rail, subway, bus, taxi and other transportation lines), building media), sponsorship (events), influencers (star/celebrity spokesperson), interactive/digital Online (Mobile & APP, Online Display Advertising, Online Video Advertising, News Feed Advertising, Video/Micro Movie, Social Media, Online Community, E-commerce Platform)
Budget: 20-25 million
Nescafé achieved great success at the beginning of its entry into China, successfully...