Brand: Mobil 1 Mobil 1
Brand owner: Mobil Exxon Mobil
Main agency: UM Brand (Shanghai) Co., Ltd.-UM
Main agent company holding group: IPG
Launched on the market: Mainland China
Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL), interactive/digital online (social media, video/micro-movie)
Budget: 6-8 million
Most consumers do not have a specific brand preference for lubricants, and it is difficult to arouse a sense of spiritual belonging between consumers and brands.
Although Mobil 1 continues to rank first in product trust, consumers are...