Merck China Life Science Business 3rd CIIE Integrated Communication Project

Merck, as the world's oldest pharmaceutical and chemical company, focuses on the three major fields of medicine and health, life sciences and electronic technology. The brand hopes to take advantage of the opportunity of the Expo to promote business development, consolidate its position in the industry, and at the same time strengthen brand awareness.

Case details

Brand: Merck ChinaBrand owner: Merck China Life Science BusinessMain agency: Shanghai Flash Information Technology Co., Ltd.Market launch: Mainland ChinaIndustry: Healthcare IndustryMedia channels: cable digital TV, newspapers, websites/microsites, social media, public relationsBudget: within 100,000

Case Summary

The third CIIE was held under the pressure of changes and the epidemic. As the world's oldest pharmaceutical and chemical company, Merck's business affects every aspect of human life.

Through the stage of the China International Import Expo, Merck Life Sciences took the fight against the epidemic as...

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