Case details
Brand: Merck ChinaBrand owner: Merck China Life Science BusinessMain agency: Shanghai Flash Information Technology Co., Ltd.Market launch: Mainland ChinaIndustry: Healthcare IndustryMedia channels: cable digital TV, newspapers, websites/microsites, social media, public relationsBudget: within 100,000
Case Summary
The third CIIE was held under the pressure of changes and the epidemic. As the world's oldest pharmaceutical and chemical company, Merck's business affects every aspect of human life.
Through the stage of the China International Import Expo, Merck Life Sciences took the fight against the epidemic as...