Mengniu#Let the poem of refueling sail to Tokyo

黄丰哲, 邓已攀, 王文嫣

The Tokyo Olympics under the epidemic carries the special significance of boosting the confidence of all mankind, and the brand communication battle is also destined to be intensified. Mengniu, a dairy product brand, does not have any Olympic rights, and hopes to use this window to convey warmth and confidence to the world.

Case details

Brand: Mengniu

Brand owner: Mengniu

Main agency: Mengtong Communication/MT

Main agency holding group: Mengtong Communication/MT

Market launch: Mainland China

Industry: Dairy

Media Channels: Outdoor Billboards, Building Media, Influencers (Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Celebrity/Celebrity Spokesmen), Online Display Advertising, Online Video Advertising, Social Media), Content Marketing, User Native Content (UGC) )

Budget: 1-2 million

Case Summary

The Tokyo Olympics under the epidemic carries the special significance of boosting the confidence of all mankind. Mengniu hopes to use this window to convey warmth and confidence to the world....

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