Magnetic Engine: An Uninvited Guest in the Winter Olympics

The 2022 Beijing Winter Olympics represents the ice and snow dream of 1.4 billion Chinese people.
Case Details


Brand owner: Kuaishou KUAISHOU

Main Agency: TOPic & Loong

Main agent company holding group: TOPic

Launched on the market: Mainland China

Industry: Internet

Media channels: sponsorship (sports), influencer (key opinion leader KOL, star/celebrity spokesperson), interactive/digital online (mobile & application APP, live broadcast, social media, online video advertising)

Budget: 2-3 million

case summary

According to Xinhua News Agency: A survey report on the Winter Olympics and the climate released in 2014 showed that "by the end of this century, only 6 of the 19 former Winter Olympics...

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