Little Red Book: Cook a meal for the one you love

苏思敏，黄安琪

In 2020, because of the epidemic, "Home Cooking" started the "first year of cooking" for many people. As Xiaohongshu, a beauty and grass-growing platform in the eyes of everyone, I hope to take this opportunity to dilute the "beauty attributes" that the Xiaohongshu platform is strongly bound to the female group, and become a leading lifestyle sharing platform in China.

Case details

Brand: Xiaohongshu

Brand owner: Xiaohongshu

Main agency: Carnival Integrated Marketing

Market launch: Mainland China

Industry: Internet

Media channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), influencers (star/celebrity spokesperson), website/micro website, mobile & application APP, affiliate marketing, public Relationship, brand crossover/joint marketing

Budget: 20-25 million

Case Summary

2020 is the "first year of cooking" for many people. The epidemic has disrupted everyone's life. Many people have to put down their work and travel plans, stay at home, and walk into the world full of fireworks. ....

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