IKEA: Small cost to win big market

The global home furnishing brand IKEA is famous all over the world for its high-quality products, but few people know about the home design services provided by IKEA, among which the kitchen design is the least known. The brand hopes to increase the visibility and consumer awareness of IKEA's partial home renovation solutions, and stimulate consumer interest, improve consumer trust in the product, stimulate interest and guide consumers to make appointments, and achieve sales growth.

Case details

Brand: IKEA

Brand owner: IKEA

Main Agency: MRM // McCANN China

Main agency holding group: IPG

Market launch: Mainland China

Industry: Home Furnishing Industry

Media channels: outdoor (large screen in store), video/micro-movie, social media

Budget: 50-1 million

Case Summary

IKEA is famous all over the world for its high-quality products, but few people know about the home design services they provide, of which kitchen design is the least known. The survey found that even loyal IKEA fans have difficulty distinguishing the difference between IKEA kitchen design and kitchenware sales....

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