Decathlon brand renewal strategy conference project

Sports brand Decathlon entered China in 2003. In September 2021, the brand will hold a brand renewal conference in Shanghai, hoping to deepen its position in the industry, renew its brand image, and explore more opportunities.

Case details

Brand: DecathlonBrand owner: Decathlon Public Relations DepartmentMain agency: Shanghai Flash Information Technology Co., Ltd.Market launch: Mainland ChinaIndustry: Sporting GoodsMedia channels: cable digital TV, print, newspaper, website/micro website, mobile & APP, live broadcastBudget: 100,000-250,000

Case Summary

In September 2021, the world-renowned sports brand Decathlon will hold a brand renewal conference in Shanghai.

Previously, Decathlon just released a new visual design at its French headquarters. In order to express its importance in the Chinese market, Decathlon announced that it will renew its Chinese logo at...

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