CCB Life Brand Upgrade Integrated Marketing Project

CCB Life is an APP under China Construction Bank that focuses on local life services.

Case details

Brand: CCB Life

Brand owner: China Construction Bank (CCB)

Main agency: Beijing Tianyukong

Main agency holding group: Guangdong INSIGHT Brand Marketing Group Co., Ltd.

Launched in: Mainland China

Industry: Finance

Media channels:

Budget: 6-8 million

Case Summary

China Construction Bank’s APP focusing on local life services, CCB Life, has been providing services nationwide, and the number of registered users exceeded 100 million by the end of 2022.

At this important juncture, CCB Life wants to reintroduce itself to users, establish a new brand mindset, become a "builder of a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands