B2B play e-sports, Castrol multi-pole protection xKPL omni-channel king returns

The lubricant brand Castrol has always been a master of traditional sports marketing in the past, but due to the uncertainty of the epidemic and the international situation, as well as the aging of traditional sports audiences, it urgently needs to find a suitable marketing upgrade model for itself.

Case details

Brand: Castrol

Brand owner: Castrol

Main agency: Mindshare China

Market launch: Mainland China

Industry: Lubricants

Media channels:building media, sports, KOLs, mobile & application APPs, mini programs, H5, online video advertising, game/in-game advertising,...

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